Titan is a revolutionary organization, well known for bringing about a paradigm shift in the Indian watch industry with the introduction of its futuristic quartz technology. The company grabbed the limelight in the year 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. The 4 Primary Areas of Business for Titan Industries are:
Watches: The watches division in Titan Company is further segmented based on the different target audiences that we appeal to. Titan, which is carefully crafted to perfection, is built for the mid-premium segment. Fastrack is designed to appeal to the youth throughits up to date style and fashion. Xylys that speaks of its class is designed for the premium segment whereas the accuracy of Sonata appeals to the mass market. With over 100 million watches sold world over and 12 million manufactured every year, the Titan portfolio has over 60 per cent of the domestic market share in the organized watch market. Watches are sold through exclusive 'World of Titan' showrooms and at 12,000 outlets in more than 2,500 cities in India and internationally in over 30 countries, primarily in the Middle-East and Asia Pacific.
Jewellery: Tanishq is India’s largest and fastest growing jewellery brand. It has a premium range of gold jewellery, studded with diamonds or colored gems and a wide range of 22kt pure gold and platinum jewellery. Gold Plus is the newly inculcated retail plain gold jewellery offering for the mass market.
Eyewear: The Titan Eye+ under the brand of Fastrack retails sunglasses and prescription eye wear that provides a range of eye care solutions like, lenses, sunglasses, accessories and contact lenses of its in-house brands and other premium brands.
Precision Engineering Division: By leveraging precision engineering, one of our core competencies from watch making, Titan initiated a PRECISION ENGINEERING DIVISION in 2002. Today, it caters to global majors across industry verticals like aerospace, automotive, oil & gas, engineering, hydraulics, solar and medical instruments. The set up has 4 primary business units and an investment of over $10 million.
For more information on the Titan group visit our corporate website